who we are
Our Story
Sideline Media began in the simplest of ways: with a father on the sidelines and his daughters in front of the lens. What started as an effort to capture their joy, their milestones, and their everyday magic became something more than personal keepsakes—it became a calling. Over the years, that calling has grown into a mission to help families preserve the stories that matter most.
If you’ve ever felt that quiet ache—that time is moving too quickly, that memories fade too easily, and that some stories are too precious to be left to chance—you understand why Sideline Media exists. From the sidelines of youth sports to the milestones of family life, our work has always been about more than photographs. It’s about connection, legacy, and the peace of mind that comes from knowing your story will last.
Today, Sideline Media is more than a photography and videography studio—it is a memory preservation company. Our work spans across seasons of life and generations of family. We create cinematic films and heirloom portraits that feel timeless. We honor seniors and athletes with portraits and stories that reflect not just what they do, but who they are. And through our partnership with the FOREVER Memory Preservation System, we provide families with a permanent, private home for their memories—one that will endure for a lifetime and a hundred years beyond.
Whether you are just beginning a new chapter, raising children in the busiest years of life, or honoring the legacy of loved ones who have gone before, our mission remains the same: to help you preserve what matters most, beautifully and securely.
Our Focus Today
Our Promises
From the very beginning, our commitment has never wavered. We believe in earning trust through a process that is thoughtful and personal, guiding families with both expertise and care. Every photograph, every film, and every keepsake is crafted with excellence as the baseline—hand-touched, inspected, and guaranteed.
We also know that preservation is about more than artistry. It’s about ensuring your memories are not lost in the shuffle of devices, platforms, and passing trends. That’s why we provide not only heirloom-quality products but also digital preservation through the FOREVER Memory Preservation System—a safe, permanent home for your family’s story.
Other photographers may deliver files. We deliver peace of mind—memories safeguarded for today, tomorrow, and generations to come.
Our Guiding Principles
Though our focus has expanded, the principles that shaped Sideline Media from the beginning remain our compass. We exist to serve, believing that every family deserves to have their story preserved with honor and care. We hold excellence as the minimum, integrity as essential, and connection as the true heart of our work. And above all, we want you to absolutely love your pictures, because your story deserves nothing less.
Faith has also shaped who we are. From the start, Sideline Media has sought to glorify God in all we do, dedicating a portion of every sale to the local church and to causes that strengthen families and communities. For us, this work is not just about images—it’s about legacy.
About Our Founder
Sideline Media was founded by Jason Knippers, who still serves as our Founder & Chief Legacy Officer. With more than 30 years of experience in photography and videography, Jason has built Sideline Media on both professional expertise and personal conviction. What began as a way to capture his own daughters’ milestones has grown into a mission to help families across Mississippi—and beyond—preserve their most meaningful stories.
As one of only a handful of certified FOREVER Ambassadors in Mississippi, Jason brings families access to unique tools and systems that ensure their memories are never lost. But more than credentials, he brings a heart for storytelling. Jason knows firsthand the power of a single image, a familiar voice, or a preserved memory to connect generations. His work is driven by one goal: that your family’s story will not only be remembered, but cherished for a lifetime and beyond.
Ready to Capture the Moments that Matter?
Whether you’re preserving the heartbeat of your family, celebrating a senior year, building a bold athletic legacy, or honoring the spirit of a team—Sideline Media is here to make it unforgettable. We don’t just take pictures or create videos. We craft cinematic stories, timeless portraits, and heirloom keepsakes that safeguard what matters most. And we do it all with excellence, integrity, and care—because every frame is a story,
and every story is a legacy.
Let’s create something timeless together. Click the button below to learn more.